Rethink has been one of the world’s most awarded advertising and design agencies for over two decades.

Now, for the first time, Rethink’s founders share this how-to manual of their fifty-five best tools for creating a sustainable, successful creative culture – tools that will help you inspire your people, boost your bottom line, and take your creative product to the next level. Their comprehensive playbook, Rethink the Business of Creativity is radical, refreshing, and relatable to any business striving for creative excellence.

Available for pre-order at Amazon, Indigo and other online bookstores. It will be available in bookstores across North America on February 25th 2020.