Figure 1 Publishing

Art + Design / Business + Leadership

Rethink the Business of Creativity

Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level.

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“An absolutely captivating and inspiring look under the hood of one of the most creative advertising and design agencies in the business.”

—Terry O’Reilly, host of CBC’s “Under the Influence”

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Book Description

Rethink has been one of the world’s most awarded advertising and design agencies for over two decades.

Now, for the first time, Rethink’s founders share this how-to manual of their fifty-five best tools for creating a sustainable, successful creative culture – tools that will help you inspire your people, boost your bottom line, and take your creative product to the next level. Their comprehensive playbook, Rethink the Business of Creativity is radical, refreshing, and relatable to any business striving for creative excellence.

Author

Press

““We’ve tried to write it so that any creative business can find it useful,” says Staples. “We just know how powerful a book like this can be.””

The Message

Chris Staples cofondateur de rethink a montreal pour le rdv marketing 2020

Infopresse

“It’s very charitable that Rethink is offering up some of their trade secrets—55 in all—in their book. Considering that the agency does some pretty nifty work and has racked up tons of awards over the years, it certainly can’t hurt to give it a look.”

Adweek

Rethink crée de nouvelles couvertures pour la lecture discrète de son livre

Grenier

These fake covers let creatives read a rival agency’s book in secret

Ad Age

Creative Report Card 2020: Three pillars, one agency

Strategy

Rethink the business of creativity a book designed to harness the power of creativity

RGD

Praise

“An absolutely captivating and inspiring look under the hood of one of the most creative advertising and design agencies in the business.”

—Terry O’Reilly, host of CBC’s Under the Influence

“Having been a client of the authors for almost all of their twenty-year journey, I can attest to the truth and power of their unconventional recipe for creating great work, strong partnerships, and business success.”

—Susan Senecal, President & CEO, A&W Canada

“Like IKEA, Rethink’s culture is predicated on the power of harnessing the values of humbleness and collaboration. This book is a manifesto for creating a sustainable creative culture.”

—Lauren MacDonald, CMO, IKEA Canada

BOOK DETAILS

  • Hardcover
  • 8 × 9 inches
  • 248 pages
  • 978-1-77327-105-7
  • $36.99 CAD / $28.99 USD
  • February 2020
  • available in French
  • also available as an ebook