In this vital read for those new to the industry as well as veterans planning for continued success, Erwan Rambourg identifies the major forces and emerging trends that will reshape luxury over the next decade. As the world recovers from the shocks of 2020, the expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury.
“There has been an idea circulating for some time that when it comes to luxury, the U.S. is still a developing market. And while Erwan Rambourg, author of Future Luxe: What’s Ahead for the Business of Luxury, points out that that characterization isn’t exactly true to begin with, the pandemic may put the idea to rest for good.”
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“A timely exploration of luxury post-pandemic, valuable reading for anyone in the business.”
—Suzy Menkes, Editor, Vogue International
“Erwan Rambourg’s predictions are a fascinating and inspiring take on how this ancient industry will, like a phoenix, rise again and be relevant for the next generation.”
—Alessandro Bogliolo, CEO, Tiffany & Co.
“Erwan Rambourg has done it again. In this work he explodes some common misapprehensions about the luxury industry: retail is not dead, the future will continue to be female, and the Eastern consumer has not run out of steam. There is no other observer of the luxury industry whose insights are more useful and accurate.”
—Robert Dunphy, Senior Portfolio Manager, Invesco
“Future Luxe is a hopeful, optimistic and welcome treatise on the enduring power of luxury. As a highly sought after sector expert and fellow researcher, Erwan Rambourg smartly looks past distress to desire, with predictions that show he understands the mindset that creates luxury’s timeless value.”
—John Gerzema, CEO, The Harris Poll; New York Times bestselling author
“Erwan draws on his expertise, supported by the insights of leading industry experts, to help us envision a different future for the luxury industry. Future Luxe is a must read for anyone thinking through the fundamentals of luxury in the twenty-first century.”
—Burak Cakmak, Dean of Fashion, Parsons School of Design
“Erwan builds his case for luxury with vigor and charm, unfurling all manner of hard evidence alongside his keen instincts and wry humor.”
—Miles Socha, International Editor, Women’s Wear Daily
“An inspiring read. Rambourg captures the essence of trends we’re seeing across the fascinating world of luxury, and provides practical, strategic advice alongside important insights into the future.”
—Sandrine Crener, Program Director, Harvard Business School