Lindsey Roy has experienced unique challenges in her life, including a leg amputation from a traumatic boating accident and a rare disease leading to a double lung transplant. These experiences, coupled with her natural gifts for speaking and writing, have transformed into a passion to tell her story in the hopes of helping others tackle whatever obstacles life throws at them. She did a TED talk in 2017 titled “What Trauma Taught Me About Happiness.” Her story has been featured in major publications, such as O Magazine, Fast Company, Forbes, and Working Mother.

Lindsey’s perspective is also honed by her roles as a corporate executive, mother and wife. She is Senior VP Strategy & Brand at Hallmark, an iconic brand and company. Lindsey has been at Hallmark for twenty-two years, leading various initiatives and groups, including serving as the company CMO prior to this role. Lindsey believes in authentic leadership and the power of meaningful connection. Lindsey was named in 2021 the CMO Creativity and Storytelling Award Winner by the CMO Club. She has a degree in Journalism & Advertising with a minor in Speech from Kansas State University and serves on many charitable boards, including Ability KC, Steps of Faith and the Ad Council. Her greatest joy in life is spending time with her family. Lindsey and her husband Aaron have been married fifteen years and have two kids, Mitchell and Morgan.

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